Key Highlights: Retail Management, VM & Brand Management, Retail Strategist, Consumer Behavior & Market Insight Expert, Researcher
Dr. Kuldeep Kumar is a seasoned retail strategist, specializing in Retail Management, Visual Merchandising (VM), Branding and Brand Management, with a deep understanding of consumer behavior and market insights. With over 9+ years of hands-on experience, he has been instrumental in managing national-level retail projects across India, including flagship stores, customized retail zones, and branding campaigns. Dr. Kumar’s work at Vivo Mobile India Pvt. Ltd. and Biba Apparels Pvt. Ltd. has focused on enhancing brand visibility, consumer engagement, and retail execution.
He holds a Ph.D. in Management from GD Goenka University, where he was mentored by Dr. Anuradha Tiwari and Dr. Nimit Gupta. His expertise spans across retail operations, merchandising, inventory control, and consumer research, making him a key player in shaping effective retail strategies. Throughout his career, he has presented research papers at numerous prestigious conferences, including the AICTE Sponsored Conference, National Marketing Conference, and AIM – AMA Sheth Foundation Doctoral Consortium. His industry-led research projects, such as the Consumers Retail Journey and the effectiveness of POSM at retail stores, have provided valuable insights into consumer behavior and retail strategies.
Dr. Kumar has been recognized for his contributions with awards such as the “Employee of the Year-2021” and the “Customer Retail Journey Research Project Award” by Vivo India. His focus on understanding the Indian retail market and its evolving consumer trends positions him as a valuable resource for both academics and industry professionals.